A storm is brewing in among the golfing clothing world. The
bods at FootJoy have diversified and turned their attention from merely making
golfing clothing, to now predicting the weather. No they haven’t employed
Michael Fish. FootJoy have created the website, http://www.footjoy.com/WeatherExpert/
and they have teamed up with AccuWeather, a leading weather forecaster as data
providers. AccueWeather has been predicted the weather for many years and is
considered the market leader, it blows away the competition.
The website doesn’t stop at informing you of the weather, oh
no. It also advises you the best FootJoy apparel one should wear on that day. Simply enter the
postcode of the golf track you are playing, the FJ Weather Expert will show you
the forecast and will list the appropriate FootJoy gear to wear.
"The thinking behind the FJ Weather
Expert was to create a portal where our loyal following of FJ
enthusiasts could make sure they were never caught out on the golf course with
inappropriate clothing, footwear, gloves and accessories," said Russell
Lawes, FootJoy's European Marketing Manager.
I must admit, the weather forecast is amazingly accurate and
lighting fast. There are over two million locations to choose from. From Augusta to St Ives, as long as there is a
golf course there, you now know what to wear.
I have been using the website in conjunction with the
Weatherfor Golf app on my smartphone, I have also crossed checked the information
gathered with sticking my head out the window, and I can categorically confirm
that they are correct most of the time. Some might say, a mixed bag.
All that is missing from the website is the lovely Laura
Tobin to provide the weather for you. Maybe that is something for FJ to
consider in the future.
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